Why should I use 3d Travel Metrics instead of my TMC survey results?
Independence, reliability and validity. These traits have been proven by an independent research firm audit. Their summary report is available here. The full report is available upon request. The survey and resulting data have been independently assessed statistically and have been shown to be reliable.
How reliable and unbiased is the 3d Travel Metrics survey instrument?
Statistical reliability: Cronbach's alpha is greater than .93 for 3d Travel Survey. Any reliability coefficient over .85 is considered excellent.
Neutral & Unbiased: 3d Travel Metrics questions do not force respondents who truly feel neutral on a given item to pick a positive or negative response. Our questions have been written by an independent survey research company with no vested interest in the outcome.
How do the capabilities of 3d Travel Survey compare to the competition?
3d Travel Survey has been built specifically to address the needs of your travel organization. Unlike out-of-the-box survey tools, our reporting, survey instrument and overall approach have been adapted using decades of extensive travel industry experience. The result is a survey process and set of technologies that far surpasses anything available today. See our comparison chart below for a detailed comparison.