Who We Are

3d Travel Metrics creates information technology products that give your corporate travel program the internal and industry benchmarked metrics required to improve. We provide a multidimensional view of your industry in a modular format that can be tailored to your company’s unique needs.

Our tagline is "Making the Complex Simple." because we take large amounts of complex data sliced many different ways and present it in an easy-to-use and flexible dashboard reporting engine. In everything that we do, from technology to consulting, we strive to make the complex simple!

Consulting Services

Management Alternatives, Inc., the leading independent travel management consulting firm in the United States, uses the tools developed by 3d Travel Metrics for its consulting clients. Will Tate is a Vice President and seasoned consultant for MAI.

MAI is completely independent of all suppliers. The firm’s team of experts comprises senior travel industry executives, including operational, financial, purchasing and customer service professionals. MAI's experience is built from airlines, travel management companies and corporate travel management departments.

Contact MAI for a fresh perspective on your corporate travel program.

Will Tate, President

With more than two decades of experience in business process improvement in accounting and travel management systems, 3d Travel Metrics founder, Will Tate, has earned a reputation for independence, integrity, reliability and innovation.

During his tenure as global travel manager for Dresser Industries, Inc., Will recognized a need for benchmarked metrics for corporate travel programs. He founded 3d Travel Metrics to develop information technology that could provide these metrics in a multi-dimensional format.

Will has served on the advisory boards of the Institute for Business Travel Management, major airlines, a major hotel chain and industry education groups for both NBTA and ACTE. He has been invited to speak to audiences around the world on the subject of corporate travel management.

A CPA and graduate of Texas Tech University with a degree in accounting, Will also serves as Senior Vice President with Management Alternatives, Inc., which provides independent travel management consultancy.

3d Travel Metrics Gives Back

We are committed to positively contributing to the community, and we take our responsibility to be good neighbors seriously. A portion of our proceeds are given to specific organizations that share in our vision.